Apollo.io vs Shortwave: which is better?

Shortwave rates higher overall (8.7/10) in our analysis, but the right choice depends on your tier and budget.

Apollo.io vs Shortwave

A side-by-side comparison of two AI tools on pricing, fit, and capability.

Sales Intelligence

AI Email Client

8.5/10	Rating	8.7/10
outreach	Tier	inbox
Sales Intelligence	Category	AI Email Client
Free; paid from ~$49/user/mo	Starting price	Free; paid from ~$7/user/mo
Per-seat / mo	Pricing model	Per-seat / mo
Cloud SaaS	Deployment	Cloud SaaS
Yes	Self-serve	Yes
Teams that want B2B contact data plus sequencing together	Best for	Gmail teams that want an AI assistant living inside email

Try Apollo Try Shortwave

Our verdict

On balance, Shortwave edges ahead at 8.7/10 — but if your budget, tier, or existing stack favors the other, it can be the better fit. Read both full reviews.